

7th TSP - Best Social Media Advertising
Refuel with Zus
By: Chin Shi Rou (XMUM)

This artwork brings ZUS Coffee to life in a fun and energetic way. The main focus is a giant ZUS cup designed as a mini café, where cute characters—ZUS Buddies—gather to create a fun and inviting environment. A fuel nozzle pours into the cup, reinforcing the idea that coffee ""refuels"" energy, much like fuel powers a vehicle. The bold lightning bolt emphasizes how ZUS coffee charges you up, giving you the energy boost you need to power through the day. The combination of playful elements and energetic visuals makes this piece a fun representation of ZUS Coffee as a go-to source of motivation and refreshment. By blending creativity with brand identity, the artwork captures the joy and energy that coffee lovers experience, turning an everyday habit into a visually engaging story.
